For B2B software startups

Product design and marketing to take you from $O-1M in ARR*

I help technical, operational, and visionary startup founders who need a creative force to bring their product to life and to market.

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*I've done it before and I'll do it again, with you.

From ideas to business value in days

Distribution and GTM for real traction

Experience you can't just prompt for

Not an agency

Here's the truth: AI has made execution cheap. Everyone can now generate beautiful interfaces. But beautiful doesn't matter if it doesn't convert. If users don't understand it. If you can't distribute it.

You need someone who's done the work—shipped products, run growth experiments, closed deals.

That's how you unlock AI as a cheat code for building something special.

Not abstractions

Experiences and prototypes for real users

Not siloed

Built for distribution and business value

Not sloppy

Mastery and craft compressed into speed

A few of the tools I use:
Questions and answers

Who do you work with?

I see the best outcomes when working with founders building b2b software companies with a contract value of $1k – $100k.

I've worked with a lot of industries and would be happy to share case studies or references.

How quickly can we get started?

Usually within a week.

I would prefer to meet at least once first to have the most complete context going into it.

Additionally, I keep my client roster intentionally small If I'm at capacity, I'll be upfront about timing and we can schedule a start date that works.

How do you handle confidentiality and IP?

Everything we work on together is your intellectual property. I'm happy to sign NDAs and any standard agreements your legal team requires.

I don't share client work publicly without explicit permission, and I take data security seriously.

Do you collaborate with my existing team?

Yes, I'm good working solo with full ownership, or with anyone on your team.

I integrate directly with your team through whatever tools you're already using (Slack, Notion, Linear, etc.).

I'm comfortable working async or jumping on calls—whatever keeps momentum going.

Is there a guarentee or refund?

I have a lot of confidence in my work and ability to deliver, so I'm happy to de-risk the decision for you.

We can discuss details on a call if you're interested to learn more.

Do you work on-site or remote?

I'm primarily remote, but I'm flexible.

I have no problem getting on airplanes to meet in person for kickoffs, workshops, or critical sprint weeks.

Most of my work happens async with regular check-ins, which tends to be faster than scheduling meetings.

What is your stance on AI?

I'm a huge proponent of AI and what it enables. I use it like a coworker to accelerate most of my workflows.

That being said, I believe we always need to evaluate the output by the business value it creates, and that's where taste comes in.

What happens if we need revisions?

Iteration is built into how I work. You're not buying a "final deliverable" that's set in stone—you're getting a collaborative partner who refines based on feedback.

Day-rate projects estimates include revisions until you're happy (at no additional cost).

Retainers give you ongoing access to make changes as you learn from users.

One free project every month. Could be yours.

I give away a 1-day project to one founder on my email list each month. It could be a prototype, landing page, a campaign — your most burning creative challenge. Join the list, submit your idea, and I'll pick the one that's most exciting.

Next giveaway:
Pricing

Choose what works for your stage

Your creative needs evolve as you go from 0 to 1. Let's talk about where you are and what you're building—then we'll figure out the best way to work together.

Day rate

For sprints, launches, and one-off projects

$1k/day

Flexible retainer

Ongoing execution to build momentum

$12k/mo

Full-time partnership

Exclusivity, full-time availability, maximum velocity

$20k/mo

Full-time partnership

Exclusive access to all my time, dedicated full-time availability, maximum velocity - $20k/mo

How I help

Product Strategy and Research

User research, competitive analysis, and product roadmaps that align with your GTM. I'll help you figure out what to build and why it matters for your business model.

Prototypes and Experiences

Prototypes that go beyond static screens. High-fidelity Figma flows for design iteration, plus AI-accelerated web experiences when you need something users can actually interact with and test.

Landing Pages and Sites

High-converting pages designed to communicate your value prop clearly and drive signups. Built with distribution in mind, optimized for conversion, and easy for your team to iterate on.

Design Systems and  Components

Scalable design systems and reusable components that help your team ship faster. Complete with documentation, design tokens, and patterns that grow with your product without creating technical debt.

Growth Marketing and Campaigns

Content strategy, email campaigns, paid ad creative, and conversion funnels designed to drive demos and revenue. From cold outreach to product-led growth loops—I help you build the systems that turn visitors into customers.

GTM and Positioning

Messaging frameworks, positioning docs, and go-to-market strategy that helps you stand out in a crowded market. Because the best product doesn't always win—the best-distributed product wins.

Let's meet

Tell me what you're building

Whether we end up working together or not – I'd love to meet and hear about your startup journey. I'll freely offer my best advice on product, growth, and design.